Inside Your Loss – Book Table of Contents

Your Loss Book Chapters

Chapter 1: Overview  pg. 3

• The ongoing business case for redressing the ‘female brain drain’ 5
• Women remain under-served, under-valued and under-represented 8
• We must behave differently if we want a real change 10
• Become a Gender-Savvy organisation 22

Section 1: Gender-Savvy Cultural Elements 25

Chapter 2: Passion pg. 27

• What do we mean by passion, and why is it important? 28
• Engaging with Passion 31
• Organisational tools which encourage passionate engagement 37
• Conclusion 48

Chapter 3: Flexibility pg. 49

• Flexibility and stereotypes 49
• Broaden perspectives on flexibility in the workplace 51
• Understand that stereotyping still happens and why it happens 60
• Breaking Stereotypes through organisational change 62
• Conclusion 73

Chapter 4: Collaboration pg. 75

• What does a collaborative culture achieve? 76
• Use existing resources to stimulate collaboration 82

Chapter 5: Sustainability pg. 91

• Why is sustainability important in retention of women and business development? 91
• Focus on Sustainable Talent Management 97
• Sustain relationships with Stakeholders (including leavers) 101
• Sustainability and Generation Y 105
• Conclusion 107

Section 2: Gender-Savvy in Practice 109

Chapter 6: Gender and Marketing 111

• Why is gender diversity important in marketing? 112
• Gender-savvy Value Chain Management 114
• Focus on life-long customer value (rather than short-term profitability) 117
• Gender-savvy Customer Management 119
• Use Technology to extend brand appeal to women 124
• Conclusion 130

Chapter 7: Personal Development 132

• Stop fixing the women 132
• What women want from their leaders 133
• Self-questioning tool 138
• Breaking Gender Stereotypes 143
• Women, wake up! 144
• Conclusion: Join the Revolution 150