Inside Your Loss – Book Table of Contents

Your Loss Book Chapters

Chapter 1: Overview  pg. 3

  • The ongoing business case for redressing the ‘female brain drain’ 5
  • Women remain under-served, under-valued and under-represented 8
  • We must behave differently if we want a real change 10
  • Become a Gender-Savvy organisation 22

Section 1: Gender-Savvy Cultural Elements 25

Chapter 2: Passion pg. 27

  • What do we mean by passion, and why is it important? 28
  • Engaging with Passion 31
  • Organisational tools which encourage passionate engagement 37
  • Conclusion 48

Chapter 3: Flexibility pg. 49

  • Flexibility and stereotypes 49
  • Broaden perspectives on flexibility in the workplace 51
  • Understand that stereotyping still happens and why it happens 60
  • Breaking Stereotypes through organisational change 62
  • Conclusion 73

Chapter 4: Collaboration pg. 75

  • What does a collaborative culture achieve? 76
  • Use existing resources to stimulate collaboration 82

Chapter 5: Sustainability pg. 91

  • Why is sustainability important in retention of women and business development? 91
  • Focus on Sustainable Talent Management 97
  • Sustain relationships with Stakeholders (including leavers) 101
  • Sustainability and Generation Y 105
  • Conclusion 107

Section 2: Gender-Savvy in Practice 109

Chapter 6: Gender and Marketing 111

  • Why is gender diversity important in marketing? 112
  • Gender-savvy Value Chain Management 114
  • Focus on life-long customer value (rather than short-term profitability) 117
  • Gender-savvy Customer Management 119
  • Use Technology to extend brand appeal to women 124
  • Conclusion 130

Chapter 7: Personal Development 132

  • Stop fixing the women 132
  • What women want from their leaders 133
  • Self-questioning tool 138
  • Breaking Gender Stereotypes 143
  • Women, wake up! 144
  • Conclusion: Join the Revolution 150